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Directive Communication is a organisational development and training psychology developed by Arthur F Carmazzi that reveals how people act and react in groups and provides a structure for the influence of those groups. The discipline was founded in 2001 when Carmazzi found himself working in a dysfunctional organisation with an apathetic attitude ,and performing at levels far below his own aptitude. His dissatisfaction led the research that would later become known as Directive Communication.
His findings were later published as he discovered that an individual’s performance was directly related to the mental, physical and emotional factors of identity and how those interacted with the groups and manifested the psychological environment and organizational culture.
The Directive Communication methodology incorporates motivational and genetic psychology, then applies them to cultivating an awareness of how an individual affects, and is affected, by the dynamics of the people around them in specific groups. Directive Communication became the science of organisational peak performance and was commercially applied to developing leadership, improving corporate culture, Team Development, workforce enhancement and group behavior modification, and in high yield training and development. In a non-commercial environment, Directive Communication serves to cultivate better personal relationships, raising children, and becoming more fulfilled and responsible citizens.
The name, Directive Communication refers to the idea that communication is constant, and, is constantly causing and effecting the individuals and groups involved whether it is verbal or non-verbal.
As individuals affect and are affected by each other in specific work and personal environments, Directive Communication sets the emotional and decision making base for optimizing the way people interact with each other in an organisation, team or group. It enables individuals the ability to specifically and positively direct enthusiasm and action for themselves and the people around them. It exposes individuals to the mental, emotional, and physical triggers that will lead to improvement in their quality of life in and out of work.
In essence, Directive Communication practitioners can bring out the best in themselves and others in the various groups they exist in.