Applications to Organizational culture

Each individual has various environments that bring out different facets from their own Identity, and each facet is driven by emotionally charged perceptions within each environment… Organisational Culture is an environment, and the facets it draws from the employees who exist and work in it are determined by the expectations, actions and most of all, reactions to others, the organizations leadership and its policies. When someone reacts, others react to that reaction. The organizational culture is perpetuated by the emotions associated to the reactions and how people deal with those emotions. Directive Communication is a platform through education and awareness of the psychology of group dynamics where individuals fill each other’s emotional needs and become more conscious of when, and how they affect themselves and the organizational culture. This is accomplished by knowing Why people “react” to their environment instead of acting intelligently.

To change a culture, leaders or concerned individuals must overcome the inherent reactions that people have become used to and must have a catalyst to reinforce change. Directive Communication embodies the essence of cultivating intelligent "action“ and minimizing "reaction" within an organization. It provides an active awareness of the psychology that creates a specific corporate culture, it is the catalyst that allows people to see how their world is programmed and provides the tools to influence transform that world for the better.